MELAKA: The appointment of prominent Chinese film star Fan Bingbing as 2024 Melaka Tourism Ambassador can make a significant impact on the state's tourism sector, especially in drawing international tourists to Melaka, said its Chief Minister Datuk Seri Ab Rauf Yusoh. He said the celebrity has a massive social media following and can leverage the platform to promote Melaka internationally, thus boosting the state tourism sector, especially during the Visit Melaka Year 2024. According to Ab Rauf, Fan Bingbing will be officially appointed on June 15 at Encore Melaka. Fan Bingbing, who has 63 million followers on Weibo (a social media platform in China) and 4.1 million followers on Instagram, is commonly highlighted as China's cultural icon. Thirteen teams involving 150 members from across the country are participating in the parade along Sungai Melaka on Saturday and Sunday (June 9).

Source: The Star June 08, 2024 12:58 UTC