A family-run ice cream shop has been forced to change the name of its Percy Pig ice cream after M&S sent a cease and desist letter - with a packet of its famous sweets chucked in for good measure. Fabio's Gelato, based in Hitchin, Hertfordshire, received the letter after making the unique ice cream for only a week, and were shocked by the cease and desist letter. (Image: Fabio Vincenti / SWNS)Fabio, who owns the business with his wife Hannah, said: "Just before the Kings coronation we made the ice cream and advertised it. They gave us alternative name ideas and even sent a packet of sweets," Fabio said. Fabio has since opened an online competition, which has had 120 entries so far, asking customers to come up with a new name for the ice cream.

Source: The Star May 16, 2023 01:54 UTC