Broadleaf founders Mark and Annie Mitchell in the chiller at Duncan New Zealand’s plant at Mosgiel, with their touring American customers. Mr Mitchell (59) has been very much a pioneer for New Zealand venison and Cervena in the United States, which has now overtaken Germany as New Zealand’s largest venison market. When the twins bought a small 33ha property near Alexandra, there was not enough land to farm sheep and beef. To capture the animals, they fenced large areas of bush that were home to the broadleaf tree, a favourite of New Zealand deer, and the tree was used to bait the trap. Duncan New Zealand, established in 1990 by Andy and Vinnie Duncan, supplies venison to customers around the world.

Source: Otago Daily Times March 25, 2018 15:56 UTC