In this article, I highlight how one group of women broke the spell of false advertising. False advertising in the haircare industry has long been a contentious issue, particularly within black communities. By sharing their stories on Twitter, these women brought attention to the issue of misrepresentation in the beauty industry. As noted by the UK’s Advertising Standards Authority (ASA), to promote authenticity and ensure ethical marketing practices, beauty brands must adopt proactive strategies to avoid false advertising. Moving away from false advertising not only enhances brand reputation but also fosters a positive cultural impact.

Source: The Guardian August 08, 2023 15:51 UTC