"Llamas said one new trend is traditional watch makers entering the smartwatch market. "To date, only a small handful of traditional watchmaker brands have entered the smartwatch market, trailing far behind their technology brand counterparts," he said. "Apple still maintains a significant lead in the market and unfortunately a decline for Apple leads to a decline in the entire market," said IDC's Jitesh Ubrani. Still, participation from traditional watchmaker brands is imperative to deliver some of the most important qualities of a smartwatch sought after by end-users, namely design, fit, and functionality." "Apple does not release data on smartwatch sales, and IDC relies on its own surveys and data from distributors and suppliers for its estimates.The survey showed number two vendor Samsung boosted sales 51% from a year ago to around 600,000, giving it a 16% market share.

Source: Times of India July 22, 2016 06:33 UTC