Photo / SuppliedA new plant-based meat has launched in New Zealand, but have we reached peak fake meat? In 2019, New Zealanders ate 74.9kg of red meat, sheep meat, poultry and pork per capita. Despite the numbers showing New Zealand's enduring affinity with meat, the newest plant-based "meat" manufacturer to stock our supermarket shelves says the country is an ideal market for meat-free alternatives. Like other major vegan meat producers, Next! Ryan believes, in time, vegan meat companies will move away from branding and marketing their products as chicken or bacon, for example.

Source: New Zealand Herald November 24, 2020 03:00 UTC