This works meticulously where the crowd supplying agency ties up with the marketing teams of film for promotions. AdvertisementAlmost every film and OTT event today comes loaded with the “fan engagement” activity, where the crowd is seated behind cameramen. A marketing professional, who hosted a film event where “fake crowd” was planted, explained, “See it is simple. The paid influencers, charging anywhere between Rs 15,000 to 60,000 per tweet, would hype the film or the star. Besides, some of the events the star does, the crowd is brought in and “mixed” with fans to project a heightened reality.

Source: Indian Express May 15, 2024 15:10 UTC