Zuckerberg’s initial response to concerns about fake news was in a November 12 post on Facebook in which he wrote that Facebook is a technology company, not a media company. The notion that Facebook is a technology company, not a media company is nonsense. But when the company became successful Zuckerberg didn’t want to admit that Facebook was a media company, even though he eventually managed it like other media companies are managed, i.e. At the beginning of Facebook, Zuckerberg didn’t like advertising because he thought it hurt the product. He talked a good game, a game that would inspire the troops (mercenaries) at Facebook, appease its users and distract investors.

Source: Forbes November 28, 2016 03:22 UTC