It comes equipped with something called Face ID technology, which includes sensitive cameras and sensors to detect unique facial structures associated with the person using the device. But the Face ID technology allows some interesting peripheral functions as well. Past Examples of Facial RecognitionFacial recognition as a marketing tool isn’t an entirely new concept. There are two big differences in modern facial recognition that firmly establish these previous attempts in a separate league. First, facial recognition technology has grown in sophistication, meaning it’s more capable of picking up subtle cues.

Source: Forbes November 27, 2017 20:15 UTC