The new era of consumer data protection is upon us. Thanks to Facebook’s Cambridge Analytica scandal, and endless breaches by Uber and others, consumer data protection is likely a defining theme for 2018 and beyond. Many retailers and brands - widely known for amassing enormous quantities of consumer data - are befuddled with what to do now. But the focus on personal data protection has changed expectations for consumers. Many are weighing whether the convenience they enjoy by sharing their data outweighs the risk and reality of its misuse.

Source: Forbes May 27, 2018 04:52 UTC