It is, therefore, no surprise that platforms such as Meta (formerly Facebook), Instagram, WhatsApp, YouTube, and Snapchat find the country their largest audience globally. LinkedIn and X (formerly Twitter) too have India amongst their top markets, close behind the US. These platforms and algorithms have massive influence in spheres of political, religious, social, and cultural aspects of the lives of millions of Indians. In 2021, a whistleblower leaked internal documents and images from Facebook and its subsidiaries (primarily Instagram). AI applications deployed in a country like India need to be developed and/or trained with inclusive, representative, and contextualised data from the country’s population to adequately reflect its diversity of people, languages, cultures, and context.

Source: Indian Express December 19, 2023 05:02 UTC