Facebook has launched a British newspaper advertising campaign to warn users of the dangers of fake news, in the latest drive by the social media giant to tackle malicious information ahead of a national election. The effort builds on the company's recently expanded campaigns to identify fake news and crack down on automated profile pages that post commercial or political spam. Facebook suspended 30,000 accounts in France ahead of the first round of its presidential election last month and uses outside fact-checkers in the country. Facebook said it had taken action against tens of thousands of fake accounts in Britain after identifying patterns of activity such as whether the same content is being repeatedly posted. "With these changes, we expect we will also reduce the spread of material generated through inauthentic activity, including spam, misinformation, or other deceptive content that is often shared by creators of fake accounts," Facebook said.

Source: Egypt Independent May 08, 2017 08:48 UTC