Carolyn Everson warned that Facebook could be justifiably criticised over its claims to advertisers about potential reachOne of Facebook’s most senior executives said that the company had to “prepare for the worst” over claims that it overstated how many users advertisers could reach, according to court filings. Carolyn Everson, vice-president of Facebook’s global business group, wrote in 2017 that the company was going to be “justifiably” criticised for presenting metrics to advertisers that “clearly impacted [their] planning”. SponsoredThe documents have been released as part of a lawsuit against Facebook launched by a small business owner in a court in San Francisco in 2018. The suit alleges that the social media group inflated its estimates of the number of people companies could reach by buying ads on Facebook. Facebook has said that its “potential reach” metric was a free tool never meant

Source: The Times April 26, 2021 16:03 UTC