Actions such as shares and likes down nearly 20%, though user numbers still growingFacebook usage has plummeted over the last year, according to data seen by the Guardian, though the company says usage by other measures continues to grow. The decline coincided with a series of data, privacy and hate speech scandals. Anecdotal reports over the past year have suggested that while few users have deleted their Facebook accounts or stopped logging on since the scandals, many have reduced their usage. This month a market research firm, eMarketer, reported a decline in Facebook usage in the US, saying the typical Facebook user spent 38 minutes a day on the site, down from 41 minutes in 2017. “On top of that, Facebook has continued to lose younger users, who are spreading their time and attention across other social platforms and digital activities,” eMarketer said.

Source: The Guardian June 20, 2019 15:31 UTC