San Francisco: Facebook announced Monday a series of updates that will change its video ranking system to focus on original content and loyal viewership. The ranking updates, which will roll out over the next few months, will further prioritise original videos that people seek out, and help both creators and publishers succeed with their videos on Facebook, said David Miller, Product Management Director at Facebook. Facebook will give more focus to three factors that have a crucial impact on video ranking on the platform, namely, loyalty and intent, video and viewing duration and originality, the Xinhua news agency reported. "We will more strongly limit distribution and monetisation for this kind of content," Miller said. Facebook said the new measures were intended to help video creators to consolidate their viewer base and build "profitable video businesses" on the platform.

Source: Mint May 07, 2019 02:03 UTC