“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” Zuckerberg wrote. “But I also expect the time you do spend on Facebook will be more valuable. Facebook’s changes don’t impact ads — only business and media-oriented content posted by pages and other people, according to a person familiar with the matter. Still, downplaying such posts from brands and businesses may put revenue at risk, said James Cakmak, an analyst at Monness Crespi Hardt & Co.“There will be less opportunity to expose Facebook users to brands,” Cakmak said. “But those opportunities to get in front of users will be that much more impactful if it’s more selective.” Bloomberg

Source: Mint January 12, 2018 04:18 UTC