Facebook will use Canada as a testing ground as it rolls out new ad transparency features and increases scrutiny of political advertising. Also earlier this month, Facebook Canada said it was launching a “Canadian Election Integrity Initiative” ahead of the 2019 federal election. On Thursday, Facebook said that the initial test of its new ad transparency features will only show active ads. However, once implemented in the U.S., it plans to build an archive of federal-election related ads. Once verified, advertisers will have to include disclosures in election related ads that read “Paid for by,” it said.

Source: National Post October 27, 2017 20:07 UTC