That report prompted the Democratic congressman Adam Schiff, the chair of the US House intelligence committee, to write a letter to Mark Zuckerberg urging the company to take action against vaccine misinformation. Those advertising categories will now be removed, Facebook said, and advertisers who repeatedly violate the ban on vaccine misinformation may have their ad accounts disabled. In enforcing the new policy, Facebook plans to rely on organizations such as the World Health Organization and the US Centers for Disease Control and Prevention to define “verifiable vaccine hoaxes”. “If these vaccine hoaxes appear on Facebook, we will take action against them,” Facebook’s head of global policy, Monika Bickert, wrote in a blogpost. Facebook’s efforts against anti-vaccine misinformation have lagged behind other social media platforms.

Source: The Guardian March 07, 2019 20:01 UTC