At least 12 brokerages raised their price targets on the stock by as much as $35. “We applaud FB’s moves to improve the ‘quality’ of the user experience and believe recent News Feed changes are essentially a mechanism for reducing ad load and making the platform more constructive,” Canaccord Genuity analyst Michael Graham said. One reason for the ad dollars to continue to grow strongly through these changes was that Facebook’s ad targeting tools and offerings deliver return-on-investment for advertisers, Morgan Stanley analyst Brian Nowak said. Out of the 46 analysts that cover Facebook’s stock, 37 now rate it at “buy” or higher, two at “hold” and two at “sell” or lower. The company’s shares traded at $191.30, up more than 43 percent in the past 12 months.

Source: Egypt Independent February 01, 2018 13:41 UTC