Both of Facebook’s chat apps have more than 1 billion users, though neither contributes significant revenue yet. Zuckerberg tempted them further, saying Facebook “should be able to do better” at building a business than popular Asian messaging apps. To keep up growth, Facebook has been heavily investing in video. The sales growth is “really based on increased engagement” on Facebook and Instagram, Sandberg said in an interview. With the frequency of ads on the social network holding steady to avoid turning off users, Facebook is relying on Instagram, the photo-sharing application, for more ad inventory.

Source: Mint July 27, 2017 03:11 UTC