Facebook only counts a video as ‘viewed’ if it has been seen for more than 3 seconds. Photo: BloombergSan Francisco: Facebook Inc. has been giving advertisers an inflated metric for the average time users spent watching a video, a measurement that may have helped boost marketer spending on one of Facebook’s most popular ad products. The company, owner of the world’s largest social network, only counts a video as “viewed” if it has been seen for more than 3 seconds. The metric it gave advertisers for their average video view time incorporated only the people who had watched the video long enough to count as a “view” in the first place, inflating the metric because it didn’t count anyone who didn’t watch, or watched for a shorter time. Facebook’s executives are set to meet with their top advertisers in New York next week during the Advertising Week conference.

Source: Mint September 23, 2016 08:15 UTC