They say the data is used “to improve people’s experience across Facebook” by helping to connect with others. Users get the option to allow data collection when they sign up for Messenger or Facebook Lite, the Facebook posting said. According to the ads, a quiz app built by a Cambridge University researcher leaked Facebook data of millions of people four years ago. Facebook’s privacy practices have come under fire after Cambridge Analytica, a Trump-affiliated political consulting firm, got data inappropriately. Cambridge Analytica got the data from a researcher who paid 270,000 Facebook users to complete a psychological profile quiz back in 2014.

Source: National Post March 25, 2018 23:09 UTC