Adult Filipinos are relying less on Facebook and other legacy social media platforms for news, increasingly turning to video-centric TikTok amid changing news consumption habits. The trend mirrors the global decline in traditional social media usage for news as detailed in the Reuters Institute Digital News Report (DNR) released on June 17. Facebook has been the dominant social media platform in the Philippine digital space with a 94.6% monthly login rate among active social media users, according to Meltwater, an online media monitoring company. DNR 2024 also found Filipinos shifting away from other traditional social media platforms for news: YouTube down to 45% (-10 points), Facebook Messenger to 26% (-7 points) and X, formerly Twitter, to 9% (-7 points). The reduction is higher for social media alone, with the share of news users falling 7 points over the past year to 63%.

Source: Philippine Star June 17, 2024 16:25 UTC