"Driving people to a Messenger conversation isn't enough," Facebook vice president of messaging products David Marcus said in an online post. Facebook executives on an earnings call said the social network can no longer keep boosting the number of ads delivered without harming the user experience. "These bots are providing new ways for businesses to interact with their customers," Facebook product manager Josh Twist told AFP. Providing the insights to bots at Facebook-owned Messenger moves them outside the social network for the first time. He said developers currently build artificial intelligence for bots, and Facebook handles the analytics.

Source: The Nation Bangkok November 14, 2016 15:08 UTC