Facebook launches political-ad tool, but still allows some controversial content - News Summed Up

Facebook launches political-ad tool, but still allows some controversial content


During the identity-authorization process, advertisers will also be able to identify as Indigenous — a unique Canadian feature. Bill C-76, which received royal assent in December, bans the use of money from foreign entities to conduct partisan campaigns. Facebook’s authorization system is meant to make sure the company knows in some detail who is buying ads on its platform. Sarah Schiff, product manager at Facebook, says the company has prioritized building technology that will provide users with transparency about who is paying for political ads, where they come from and what audiences are being targeted. For example, content shared to glorify terrorism would be removed, whereas the same content shared to educate the public about the horrors of terrorism would be allowed to remain, Chan said.


Source: National Post June 10, 2019 08:03 UTC



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