The new app gives it a chance to win brand loyalt­y from younge­r childr­en at a timeFacebook on Monday rolled out Messenger Kids, an app that lets the world’s biggest social media company expand into a so-far untapped market of kids under 13 while also giving parents complete control over what their children see. Facebook normally requires users to be at least 13 years old. The new app gives it a chance to win brand loyalty from younger children at a time when it faces competition for teenagers from other social media platforms such as Snapchat. Facebook Messenger Kids requires parents to set up an account and approve their children’s contacts. “There’s really a gap in the market for a messaging app for kids that also gives parents control,” Facebook spokeswoman Lauren Svensson said.

Source: The Express Tribune December 04, 2017 19:07 UTC