Facebook has announced the launch of #LoveLocal – a new initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa region – which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of SMBs and shed light on their stories and their challenges to help generate consumer demand for local SMBs across the region. “Small businesses are the backbone of any economy and pillars of their local communities. Consumers can also join the initiative by using the hashtag #LoveLocal to show how they are supporting local businesses and share their local buying experiences towards this initiative. To find out more about #LoveLocal, the available Facebook grants programme, courses and webinars, business owners can visit https://www.facebook.com/business/boost/events.

Source: The North Africa Journal September 07, 2020 10:52 UTC