MUMBAI/NEW DELHI: Facebook India on Friday hosted the inaugural Thumbstoppers Summit , a platform in Asia for creativity in mobile video advertising. In the last five months, almost 1000 creative professionals have been trained from 56 agencies to help drive effective business results for their clients, and cater to wider consumer sentiment.Sandeep Bhushan, Director and Head, Global Marketing Solutions (GMS), Facebook India, said in a statement, “Video is central to our vision for India, and how we are building for people, communities, businesses in the country. From In-stream on Facebook to stories on Instagram, there are multiple video ad formats on Facebook that can be used by both large and small businesses to reach their consumers, and drive the desired business results.”Kavita Nair, Chief Brand and Digital Transformation Officer, Vodafone Idea Ltd. said in a statement, “The ubiquitous reach of mobile phone makes it a very powerful tool for marketers. Sandeep Kohli, Executive Director, Personal Care, Unilever, and Nair spoke about ‘Brands in Culture: Thumbstop to future proof creativity’. Akhtar spoke about ‘Reimagining Storytelling: How can you infiltrate popular culture and stay relevant at scale?’, Naezy spoke about, ‘Reimagining Storytelling Through Music’, and Rao spoke about ‘Storytelling with Impact for Social Good’.

Source: Economic Times October 11, 2019 04:40 UTC