Admiral has been forced to scrap plans to use Facebook posts to analyse the personalities of car owners and set the price of their insurance after the social media company said the scheme breached its privacy rules. Admiral and Facebook remain in talks about trying to revive the product, with industry insiders arguing about who was to blame for the last-minute climbdown. Facebook users who write in short, concise sentences, use lists, and arrange to meet friends at a set time and place, rather than just “tonight”, would be identified as conscientious. An Admiral spokesperson said: “Firstcarquote, which will allow first-time drivers to voluntarily share some social data with insurers for a simple and discounted quote, is currently a beta product. “Admiral does not have access to customers’ Facebook data and does not hold social media data to set prices for its customers.

Source: The Guardian November 02, 2016 12:01 UTC