Facebook adjusted the privacy settings on its service on Wednesday, giving users control over their personal information in fewer taps. Advertisers would still be able to use third-party data services to measure how well their ads performed by examining purchasing data, Facebook said. Facebook's website lists nine third-party data providers that it has worked with, including Acxiom, Experian, Oracle Data Cloud, TransUnion and WPP PLC. Privacy settings had previously been spread over at least 20 screens, Facebook said. Lawmakers in the United States and Britain are still clamoring for Zuckerberg himself to explain how users' data ended up in the hands of Cambridge Analytica.

Source: dna March 29, 2018 07:00 UTC