Judge dismisses lawsuit accusing Facebook of tracking users’ activity, saying responsibility was on plaintiffs to keep browsing history privateA judge has dismissed a lawsuit accusing Facebook of tracking users’ web browsing activity even after they logged out of the social networking site. The plaintiffs alleged that Facebook used the “like” buttons found on other websites to track which sites they visited, meaning that the Menlo Park, California-headquartered company could build up detailed records of their browsing history. Australian internet security blogger Nik Cubrilovic first discovered that Facebook was apparently tracking users’ web browsing after they logged off in 2011. However, in 2014 Facebook started using web browsing data for delivering targeted “interest-based” advertising – which explains why you see ads for products you have already been looking at online appear in your Facebook feed. To address privacy concerns, Facebook introduced a way for users to opt out of this type of advertising targeting from within user settings.

Source: The Guardian July 03, 2017 19:07 UTC