The network used fake accounts to spread misleading claims that disparaged the safety of the Pfizer and AstraZeneca vaccines. The Fazze network also contacted social media influencers in several countries with offers to pay them for reposting the misleading content. Along with removing the network's accounts, Facebook also banned Fazze from its platforms. But, while the campaign may have fizzled, it's noteworthy because of its effort to enlist social media influencers, according to Nathaniel Gleicher, Facebook's head of security policy. Paying social media influencers to repost their content provides the potential of exposure to the influencer's audience, but there's the risk that social media influencers will refuse or, as happened in this case, call them out.

Source: ABC News August 10, 2021 18:45 UTC