Add Facebook as an interest to stay up to date on the latest Facebook news, video, and analysis from ABC News. Add InterestFacebook's CEO apologized for the Cambridge Analytica scandal with ads in multiple U.S. and British newspapers Sunday, saying the social media platform doesn't deserve to hold personal information if it can't protect it. The ads signed by Mark Zuckerberg said a quiz app built by a Cambridge University researcher leaked Facebook data of millions of people four years ago. Facebook's privacy practices have come under fire after Cambridge Analytica, a political consulting firm affiliated with President Donald Trump's 2016 election campaign, got data inappropriately. Cambridge Analytica got the data from a researcher who paid 270,000 Facebook users to complete a psychological profile quiz back in 2014.

Source: ABC News March 25, 2018 17:48 UTC