But in another way, Facebook’s values only further complicate our picture of the network. Because Facebook does not think of itself primarily as a news company, it seems to want us to stop expecting it to act like one. If Facebook does not think of its main mission as news, what should we make of all its recent overtures to news companies? One of the main ones, he said, is user surveys, which give Facebook a rich trove of data. Advertisement Continue reading the main storyMr. Mosseri says Facebook uses a variety of tools to make sure that News Feed is delivering what users want.

Source: New York Times June 29, 2016 14:01 UTC