REUTERS/Dado Ruvic/IllustrationFacebook, Alphabet-owned YouTube, Twitter and other social media will for the first time be subject to EU broadcasting rules on hate speech and harmful content under European Commission guidelines announced on Thursday. The amendments to the Audiovisual Media Services Directive adopted in 2018 came in part from lobbying by broadcasters who wanted online platforms to have the same obligations as traditional media companies. The Commission also said video on-demand services would be required to devote at least 30% of their catalogues to European content, a move targeting Netflix and Amazon Prime. “The guidelines apply, limited yet welcome, new responsibilities to online platforms,” the Association of Commercial Television in Europe said. It said however some changes also burdened traditional media players with administrative work, more quotas and a levy system that leave less financial room for investment and the emergence of new services.

Source: Standard Digital July 02, 2020 17:48 UTC