When it comes to original content, Facebook can afford to play the long game. Only 6% of respondents check out Facebook Watch at least once a day. Even so, both legacy media companies and independent producers have found success with Facebook Watch. Some major league baseball games have been broadcast on Facebook Watch as well though many fans, including me, weren't impressed with the experience. Facebook plans to spend $1 billion on original content for Facebook Watch in 2018 and will shell out billions more in the coming years, so it can afford to experiment.

Source: Forbes August 30, 2018 14:01 UTC