Advertising agency IPG Mediabrands released its "Media Responsibility Index," examining how the top social media platforms performed in 10 areas including protecting children's wellbeing, providing more transparency for advertisers and combating misinformation and disinformation. Mediabrands said the American Association of Advertising Agencies has adopted its 10 principles on media responsibility. Nine social media platforms agreed to participate in the new index. Facebook showed improvements in clamping down on false and misleading content, such as removing pages and groups related to the QAnon conspiracy theory. Pinterest suspends accounts that continuously spread misinformation and Reddit prioritises fact-checking for categories like election and health content, which helped both companies score the largest improvements in fighting false and misleading content, Mediabrands said.

Source: bd News24 February 08, 2021 23:37 UTC