(Reuters) - Facebook Inc on Wednesday warned that privacy changes coming from Apple Inc could hurt smaller developers such as gaming companies disproportionately but will likely leave its own apps mostly unscathed. In a blog post, Facebook said it was making a change to its own apps - which in addition to its flagship app also include WhatsApp and Instagram - that would likely spare them from having to ask iPhone users for data-tracking permissions that many advertising industry insiders believe users will refuse. Facebook shares surged 8.2% on Wednesday to close at $303.91, a record high for a second straight day. In a blog post, Facebook said it was also making changes that could hurt smaller developers that use a Facebook tool for serving apps in third-party apps. The changes come ahead of Apple's new rules, which require increased user notifications for ad tracking and will take effect when new iPhones arrive this fall.
Source: International New York Times August 26, 2020 17:05 UTC