In its continuing efforts to sell publishers on the benefits of Instant Articles, Facebook Inc. is launching a new analytics tool in partnership with Nielsen that will give news outlets more data on how their stories perform on the platform. Facebook also confirmed it is working on a subscription feature that would allow publishers to charge for access to their articles. The paywall product, first reported by The Wall Street Journal in June, will be available through Instant Articles starting in October. The paywall will...

Source: Wall Street Journal July 19, 2017 19:00 UTC