“When someone buys political ads on TV or other media, they’re required by law to disclose who paid for them,” Zuckerberg said. Facebook has essentially taken on part of the role of the Federal Election Commission through self-regulation ― which worries some people. Most online advertising was exempt from the disclaimer requirements under a previous rule-making that determined it would be too burdensome to place the disclaimers on small online ads. Of course, political campaigns spend hundreds of millions of dollars on online advertising each election and quite a bit less on skywriting. And now in steps Facebook to write its own rules for disclosure ― rules that may sound good but be impossible to implement in any meaningful way.

Source: Huffington Post September 21, 2017 22:55 UTC