Facebook is helping advertisers target younger users who disclose they are feeling "worthless". Using the teen's words and images, Facebook has been aiding companies in Australia target this impressionable demographic. The document specifies what emotional states Facebook is interested in helping advertisers pinpoint; "stressed, "a failure", "worthless," "insecure," "defeated," "anxious," "silly," "useless," "stupid," and "overwhelmed." The leaked report shows Facebook is treating younger users differently and that implies focus - a focus many are uncomfortable with. The Australian note that Facebook Australia did not answer if these practices are company-wide but people I have spoken with (who want to remain anonymous) say it is unlikely that these are territory specific.

Source: Forbes May 01, 2017 13:07 UTC