To be sure, there's no love lost between the recorded music industry and YouTube. Facebook video has been slow off the mark monetizing videos as well, as it still doesn't have a similar tool to YouTube's Content ID that tracks down illegally used songs on user videos. With Facebook at over 2 billion users and still growing, it wouldn't take much to have music video leadership swing its way. The music industry would love to see another big source of licensing revenue and that's exactly what Facebook is now dangling. YouTube's trying to talk a good game, but no one is buying it, while Facebook is proving itself with actions and cash.

Source: Forbes September 09, 2017 18:11 UTC