The social network also recently settled a lawsuit filed by the National Fair Housing Alliance, the American Civil Liberties Union and other civil rights organizations over its advertising practices. Facebook collects a vast amount of information about its users, and uses its technology to draw additional inferences about them. The complaint also accuses Facebook of going further than advertisers may ask in targeting users. The company’s “ad delivery system will not show the ad to a diverse audience if the system considers users with particular characteristics most likely to engage with the ad,” the complaint says, even if an advertiser wants the ad to be seen broadly by users. The complaint does not name any advertisers who used Facebook’s targeted ad tools.

Source: New York Times March 28, 2019 13:52 UTC