Mobile Advertising Continues GrowthAdvertising revenue, Facebook’s primary source of revenue, grew 51% to about $7.86 billion in the first quarter driven by growth in mobile ad revenues across geographies. Mobile ad revenues contributed 85% of total advertising revenues, up from 82% in the same period last year and 84% in Q4 2016. Mobile ad revenues grew both because of an increase in frequency of ads shown in News Feed and the price per ad. Another important aspect of Facebook’s advertising revenue growth was its growth in average revenue per user, especially in North America. The next wave of ad revenue growth is expected to come from price per ad and subscriber growth.

Source: Forbes May 04, 2017 18:00 UTC