WeChat combines functions that are typically done by separate companies elsewhere; think of Facebook and its messaging services combined with PayPal and Uber. If Facebook can integrate payments into messaging, it can keep users within Facebook and convince advertisers they’re more likely to complete sales. The most immediate threat Facebook poses is to other messaging services. Facebook could look more appealing as it breaks down walls and makes its three discrete messaging services work together as though they were one. Unlike WeChat, Facebook faces new privacy regulation in Europe and calls for more controls in the US, Forrester analyst Jessica Liu wrote.

Source: Pakistan Today March 13, 2019 08:37 UTC