Its playbook, no matter the perceived misstep, has remained relatively consistent: Apologize and promise to do better. That has included using its own powerful information-spreading algorithms to respond to criticism, The Times’s Ryan Mac and Sheera Frenkel report. One of the most visible actions is code-named “Project Amplify.” The initiative promotes positive stories about Facebook on users’ feeds. These articles, like one about ​​“Facebook’s Latest Innovations for 2021,” are displayed with a Facebook logo and in some cases written by Facebook itself. A Facebook spokesman said that Project Amplify was “similar to corporate responsibility initiatives people see in other technology and consumer products.”Facebook has also cut back on apologies in recent months.

Source: New York Times September 22, 2021 11:25 UTC