Nigerians rank among the world’s top social media users, with 2024 data placing the country fifth globally for average daily time spent online. Leading the list is Kenya, where people spend the most time on social media, at 3 hours and 43 minutes daily. Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement. Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Among European nations, Portugal (2:23), Romania (2:20), and Italy (2:17) rank lower on the list, indicating that social media usage varies significantly by region.

Source: Punch November 04, 2024 17:42 UTC