“There exists a huge export potential in the short run,” he said and did not rule out the possibility of entering the international arena in the next one to two years. “Rationalising (reducing) duties on the import of raw material, particularly the ones which are not available in Pakistan, for manufacturing export products is one cost factor,” he revealed, adding that they were discussing multiple cost factors with the government. As soon as Pakistan’s cost competitiveness improves, the potential for export will grow,” he said. “We (the government and FMCG firms) are working on some very tangible proposals to achieve export competitiveness. P&G is meeting some two-thirds of the demand in the local market by manufacturing products in the country.

Source: The Express Tribune March 11, 2019 03:11 UTC