It provides insights into the value of influencer marketing, as well as the financial and reputational impact of negative influencer experiences. The average amount spent per influencer among FMCG companies globally is $22,151 per year. FMCG companies will typically spread their spending across dozens of influencers. Influencer marketing also comes with certain risks. Around 25% of FMCG firms report losses between $100,00-$250,000 from a negative influencer experience.

Source: Mint November 04, 2020 02:37 UTC