NEW DELHI: Growth in India's fast moving consumer goods ( FMCG ) sector is declining as lower spending in urban centres and slowdown in rural growth crimp consumption, according to market research firm Nielsen.The country’s largest market researcher on Wednesday said value growth in the FMCG space in the April-June quarter of 2019 dropped to 10% from a year ago. It was also the third consecutive quarter of slowdown. "According to Khiani, at the beginning of the year there was softening driven by essential and impulse food categories. However, the pace of rural growth has been slower than historically, when rural was growing more than twice the growth of urban. Our hope is that the government’s efforts to revive the rural economy should lead to better rural growth in the second half of this fiscal year.

Source: Economic Times July 18, 2019 03:15 UTC